Floramedia Group B.V.


Floramedia Group B.V. (96.0%) is based in Westzaan (the Netherlands) and employed 215 FTE’s at the end of 2017 (2016: 216). Floramedia provides horticultural communication products and services to growers, garden centers and retailers. The company uses a horticultural database which contains more than 220,000 pictures, videos, texts and other plant-related content. Revenues for 2017 amounted to €38 million (2016: €37 million). The operating income was at the same level as in 2016.


HAL has had an ownership interest in Floramedia since 1999.



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