AN Direct B.V.


AN Direct B.V. (73.9%) is a hearing solutions company that, through its subsidiaries, sells products via the “direct to consumer” channel (i.e. without brick and mortar stores). AN Direct was previously owned by AudioNova International B.V. but was not part of the sale to Sonova in September 2016. The company is based in Rotterdam (the Netherlands) and has 3 FTE’s. At the end of 2016, the principal asset of AN Direct was a 40% ownership interest in MD Hearing. This company sells hearing aids in the U.S. via its web site and call centers. MD Hearing employs 31 FTE’s and reported 2016 revenues of $ 20 million. The ownership interest in MD Hearing was increased to 100% in March 2017.

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